Published On: Thu, Jan 12th, 2017

Shares Of AO World (LON:AO) Rated As Buy By Analysts At Numis Securities

According to an update released by analysts at Numis Securities the broker has now set a ‘Buy’ rating on shares of AO World (LON:AO) with a price target of 250.

Numis Securities on Thursday maintained AO World’s analyst rating as ‘Buy’ with its price target of 250 highlighting a potential increase of 47.45% from AO World’s current price of 169.55.


Over the last twelve months AO World’s stock price has increased from 150 to 169.55, a change of 13.03%.

AO World has 421,052,000 shares in issue which have a share price of 169.55 giving AO World a market capitalisation of 713.90M GBp.

The company has a 50 day moving average of 177.09 and a 200 day moving average of 163.67. The 52 week high shares of AO World have reached is 198 whilst the 52 week low for the company’s shares is 119.6.

AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5,500 stock keeping units (SKUs) in the United Kingdom, approximately 2,000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.