Published On: Wed, Aug 24th, 2016

Shanghai launches tourism promotion campaign in NYC

Shanghai launches tourism promotion campaign in NYC

China’s city of Shanghai launched Tuesday a tourism campaign in New York City with the debut of the first VR promotional video showcasing a panoramic view of the beauty of the metropolitan city. The campaign was led by a delegation from the Shanghai Municipal Tourism Administration, who introduced new tourism products and latest policy updates of Shanghai to a room of more than a hundred New York City travel industry insiders. The updates include new direct air routes, new landmark skyscrapers, the opening of Shanghai Disneyland, 144-hour visa-free entry for transit passengers, and the new tax refund policies. “Shanghai is a city of rich and unique details,” said Meihong Cheng, Deputy Director of the Shanghai Municipal Tourism Administration, “there is so much to explore in the city and we encourage tourists from the U.S. to come and experience it first-hand.” The event also featured the debut of a promotional video powered by virtual reality technology. Starring Shanghai’s tourism ambassador, actor Hu Ge and the rising bel canto band named Vocal Force, the video presents Shanghai as a wonderful and charming city from multiple aspects. The U.S. is one of the largest sources of inbound visitors to Shanghai, and it’s important to promote Shanghai to potential tourists in the U.S., Cheng said. Shanghai saw more than 636,000 tourists from the United States in 2015, up 0.61 percent from 2014. As a part of the “China-U.S. Tourism Year” programs, Shanghai and New York…

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